Iconic Protein Completes Shift to Zero Added Sugar Formulation

September 20,2024

The Santa Monica, Calif.-based protein drink and powder brand, founded in 2011, is set to complete its shift to exclusively offering no sugar added products by the end of this year, as the company has shared details of its reformulated flagship line.

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Natural Whey Protein - NSF Certified - Chocolate (1.5 lbs./22 Servings) by True Athlete at the Vitamin Shoppe

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