Why High-Tech, Durable YETI Coolers Are so Expensive

Why High-Tech, Durable YETI Coolers Are so Expensive

Both technology and highly effective marketing campaigns have turned YETI into an aspirational lifestyle brand.

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A massive cooler built to easily wheel wine, watermelon, and wild game PERISCOPE HANDLE: Retractable for convenience and built strong for extra-hefty

YETI Roadie 60 Wheeled Cooler with Retractable Periscope Handle

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Why YETI Coolers Are So Expensive

Why YETI Coolers Are So Expensive

Why High-Tech, Durable YETI Coolers Are so Expensive

Why High-Tech, Durable YETI Coolers Are so Expensive

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Why High-Tech, Durable YETI Coolers Are so Expensive