How the Stanley cup craze has become a viral sensation
![How the Stanley cup craze has become a viral sensation](https://media-cldnry.s-nbcnews.com/image/upload/t_fit-1500w,f_auto,q_auto:best/mpx/2704722219/2024_01/1704254267630_now_topstory_stanley_cup_240102_1920x1080-dk9hoz.jpg)
How the Stanley cup craze has become a viral sensation
Not the be confused with the National Hockey League championship trophy, the Stanley cup has become one of the most sought-after tumblers across the country. NBC News' Steven Romo takes a closer look at the 100-year-old company behind the viral sensation.
![How the Stanley cup craze has become a viral sensation](https://www.usatoday.com/gcdn/authoring/authoring-images/2024/01/04/USAT/72109631007-usatsi-22220919.jpg?crop=4031,2269,x0,y377&width=3200&height=1802&format=pjpg&auto=webp)
When did Stanley cups become popular? Drink tumblers make viral craze
![How the Stanley cup craze has become a viral sensation](https://i.ytimg.com/vi/dS_8CZy8DbI/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLAqkiDEQAGZf_jLLOq-9K3Zc-l5uQ)
How the Stanley cup craze has become a viral sensation
![How the Stanley cup craze has become a viral sensation](https://miro.medium.com/v2/resize:fit:1200/0*h7zg8hm7tQNLi0cj.jpeg)
Social Sesh — Stanley's Fireproof Fame: How Creators Can Transform Brands, by Rachel Strella, Nov, 2023
![How the Stanley cup craze has become a viral sensation](https://media-cldnry.s-nbcnews.com/image/upload/t_focal-520x260,f_auto,q_auto:best/mpx/2704722219/2021_12/1639019294930_now_topstory_meme_211208_1920x1080-srl0lg.jpg)
How the Stanley cup craze has become a viral sensation
![How the Stanley cup craze has become a viral sensation](https://www.rei.com/blog/wp-content/uploads/sites/4/2023/06/0104_Hike_01986-copy.png?fit=2100%2C1401)
Why People Love the Stanley Quencher - Uncommon Path – An REI Co-op Publication
![How the Stanley cup craze has become a viral sensation](https://media14.s-nbcnews.com/i/mpx/2704722219/2021_07/f_mo_seagull_njshore_210722.00_00_12_18.Still002.jpg)
How the Stanley cup craze has become a viral sensation
![How the Stanley cup craze has become a viral sensation](https://bloximages.newyork1.vip.townnews.com/news8000.com/content/tncms/assets/v3/editorial/f/41/f41f3893-b53a-5f8a-9a81-97b0607d7243/6598b0b83f267.image.jpg)
Valentine's Day Stanley cups spark frenzy at Target, National & World News
![How the Stanley cup craze has become a viral sensation](https://cdn.jwplayer.com/v2/media/7cxpEizF/poster.jpg?width=1920)
cdn.jwplayer.com/v2/media/7cxpEizF/poster.jpg?widt
![How the Stanley cup craze has become a viral sensation](https://media-cldnry.s-nbcnews.com/image/upload/t_focal-520x260,f_auto,q_auto:best/mpx/2704722219/2023_03/Steve_Harvey_cover0-capaug.jpg)
How the Stanley cup craze has become a viral sensation
![How the Stanley cup craze has become a viral sensation](https://www.rei.com/blog/wp-content/uploads/sites/4/2023/06/Large_JPG-Stanley-Spring23Quenchers_C41A0324.jpg?w=1024&resize=1200%2C800)
Why People Love the Stanley Quencher - Uncommon Path – An REI Co-op Publication
![How the Stanley cup craze has become a viral sensation](https://i2-prod.irishmirror.ie/incoming/article31817651.ece/ALTERNATES/s615/1_stanley.jpg)
Why Americans have gone wild for Stanley cups - the real reason behind viral massive cups explained - Irish Mirror Online
![How the Stanley cup craze has become a viral sensation](https://i.dailymail.co.uk/1s/2024/01/04/15/79613857-12924035-The_Gen_Z_trend_forecaster_explained_that_she_doesn_t_think_that-a-33_1704382979747.jpg)
Gen Z trend forecaster claims that viral Stanley cups 'are on their way OUT' - despite Target customers rioting over new Starbucks collaboration - because 'cool youths' will abandon them now that
![How the Stanley cup craze has become a viral sensation](https://i.ytimg.com/vi/AD5OCl29mIs/sddefault.jpg)
How the Stanley cup has become a viral sensation
![How the Stanley cup craze has become a viral sensation](https://i.ytimg.com/vi/EDy1UcJyh_c/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLBftzEi-kyPGSr87AVEAKMjOKwu5A)
How the Stanley cup craze has become a viral sensation