Can Black + Decker's New Brand Mend Its Tarnished Reputation?

September 22,2024

Black + Decker customers were embarrassed by not having a more powerful tool. Instead of amping up the brand, they approached the market in a new way.

Stanley Black & Decker Updated their Tool Brand Positioning Chart

BLACK+DECKER 20-V 2 Amp-Hour; Lithium Battery in the Power Tool

PEDESTAL FAN WITH REMOTE CONTROL– This stand up fan (15.3 x 15.3 x 49 inches) rests on the floor and creates fast cooling in medium to large rooms of

BLACK+DECKER 16 Inches Stand Fan with Remote

Put together ready-to-assemble furniture 3 times faster than manual screwdriving with the Cordless Furniture Assembly Tool/Screwdriver. Place the hex wrench that comes with your furniture into the patent-pending chuck to turn it into a powered hex wrench. Or, use the included screwdriving bits to handle tasks around the house. An integrated LED helps illuminate poorly lit locations like inside cabinets and under tables.

Black+decker BCRTA601I Cordless Furniture Assembly Tool/Screwdriver

Protect Your Yard From Pests | High-Voltage Outdoor Bug Zapper Acts as Powerful Attractant, Killing Flies, Mosquitoes, Gnats, Wasps, Moths & Other

BLACK+DECKER Bug Zapper, Electric UV Insect Catcher & Killer for Flies, Mosquitoes, Gnats & Other Small to Large Flying Pests, 1 Acre Outdoor Coverage

159029 Features: -Black & Decker The Complete Photo Guide to Home Repair.-Category: House and Home/Do-It-Yourself/General.-Format: Paperback.-Number

The Complete Photo Guide to Home Repair: With 350 Projects and Over 2,000 Photos (Black & Decker Complete Photo Guide)

700W Motor - The blender reaches 700 watts of power at peak performance* and 350 watts of power for continuous use. 10 Speeds Plus Pulse - Find the

BLACK+DECKER 4-Tip Stainless Steel Blade Countertop Blender, 10 Speeds, Dishwasher-Safe, 700 Wats

11-position clutch of this cordless drill helps to prevent stripping screws Power drill with 20V MAX* Lithium Ion battery for excellent power and

BLACK+DECKER 20V MAX* Cordless Drill, Cordless (BCD702C1)

BLACK+DECKER BPP08WTB 8,000 BTU SACC/CEC (12,000 BTU ASHRAE

Lightweight and easy to maneuver this electric lawn mower features a Comfort Grip Handle and peak performance with Winged Blade for 30% better collection. Push-button start makes this electric lawn mower easy to use. Optimize cutting for your lawn with 6 height adjustments from 1 in. to 3 in. Comfort grip designed for ease of use Winged blade for 30% better clipping collection Designed to power through tall grass Push-button start 6 height adjustments from 1 in. to 3 in.

Black+decker BEMW472BH 10 Amp 15 Electric Lawn Mower

Stanley Black & Decker (SWK) Earnings: DIY Home-Improvement Boom