Centuries-old King Arthur Flour rebrands to King Arthur Baking Company
Centuries-old King Arthur Flour rebrands to King Arthur Baking Company
King Arthur Flour has rebranded to King Arthur Baking Company, a transformation that preserves its roots in the baking industry, but more accurately reflects the company’s relationship with modern consumers and the baking “counter trend” currently sweeping the country, says VP of marketing, Bill Tine.
King Arthur Flour changes its name, logo in rebrand
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King Arthur Baking Company: Branding for Every Baker - Hummingbird Creative Group
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Why we're changing our name after 230 years
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