Cool Factor: Can Aguas Frescas Seize Their Moment?

Cool Factor: Can Aguas Frescas Seize Their Moment?

Even as flavored water continues to be among the fastest growing beverage categories in the U.S., aguas frescas haven’t quite been able to enjoy the same success, despite repeated attempts by some of the industry’s biggest manufacturers to crack the market with a ready-to-drink product. Yet after years of fits and starts, that could be in the process of changing.

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