The myth of a better mousetrap: A case study in bad innovation - Idea to Value

The myth of a better mousetrap: A case study in bad innovation - Idea to Value

One of the most famous quotes about innovation goes as follows: Build a better mousetrap, and the world will beat a path to your door Unfortunately, this is not how innovation works. It was apparently attributed to Ralph Waldo Emerson (although it turns out this was a misquotation) and tells people that if you create […]

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